Chief Marketer Staff

• Mokrynski Names Bissig President

  Dennis Bissig has been named president of Mokrynski & Associates Inc. Bissig came to Mokrynski after 10 years as manager of direct marketing for cataloger

• E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report

  Spending on e-mail marketing in the United States will rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from JupiterResearch.

• Lane Bryant and Ford Models Launch Model Search

  Lane Bryant and Ford 12+ are looking for a few good models to visually represent the plus-size apparel retailer in future campaigns. Lane Bryant is searching

• Delta Promotes JFK Expansion with MINI Giveaway

  In support of the carrier’s recent John F. Kennedy International Airport service expansion, Delta Air Lines launched a promotion giving consumers a chance

• ALC of NY Relaunches Listxchange Service

  ALC of New York LLC has relaunched its ListXchange.com service. Through its proprietary online namebank

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,

• FCC to Seek Consumer Protection Against Wireless Spam

  The Federal Communications Commission last week said it plans to examine ways to protect consumers from unauthorized telemarketing calls to their cell

• Sure Fit Files for Chapter 11

  (Catalog Age) Slipcover manufacturer/marketer Sure Fit filed for Chapter 11 bankruptcy protection last week. The Allentown, PA-based company, which redesigned

• Short Cuts

  RedEnvelope Inc. brand strategist and director Hilary Billings will resign those roles from the San Francisco-based cataloger/e-tailer. Effective March

• McDonald’s Signs Speed-Walker, Lets Ronald Loose

  McDonald’s Corp. is readying a global initiative to promote walking as exercise. Big Mac signed an endorsement deal with Polish speed-walker Robert Korzeniowski,