Chief Marketer Staff

• Survey News: A Slightly More Egg-stravagant Easter?

  (Catalog Age) Americans who intend to celebrate Easter this year plan to spend 4% more than they did last year on Easter gifts, according to a new survey

• Yahoo Launches Rival to Google’s PageRank

  (Catalog Age) Yahoo is going up against rival Google once again. The company, which on Feb. 18 stopped using Google’s search technology in favor of its

• Entertainment Marketing Layoffs Follow Brown-Forman Loss

  Chicago agency Entertainment Marketing, Inc. laid off more than two-thirds of its staff last week after losing its core client, Brown-Forman Corp., which

• U.S., U.K. Lawmakers Address Obesity, Kids Marketing

  Food marketers will not be held liable for consumer obesity if a bill now before the U.S. Senate becomes law. Meanwhile, the U.K. Board of the Food Standards

• NYU Presents Customer Acquisition Panel

  New York University’s master’s program in direct and interactive marketing will present a panel on the challenges of customer acquisition on Wednesday,

• Blattner Brunner Promotes Oprison

  Pittsburgh-based agency Blattner Brunner has promoted Rich Oprison to vice president of strategic services, adding to his previous title of director of

• Epsilon Names Carino VP of Commercial Sales

  Epsilon, a relationship marketing company, has named George Carino vice president of commercial sales. Carino moves up from his post as the Wakefield,

• List and Database News

  Daltran Direct-Business Interest Respondents Kroll Direct Marketing Inc. is now managing this file of 310,926 opt-in respondents to this business related

• Short Cuts

  The City of Boston has teamed up with the National Recycling Coalition, Time Inc., International Paper and recycler FCR to launch a public service advertising

• Michigan Bills Could Outlaw MO Pharmacies, Says Group

  Three bills currently pending in the Michigan state legislature would effectively outlaw companies in the state from using Canadian mail order pharmacies