Chief Marketer Staff

• New Briefs

  ADIDAS: will be an official supporter of the Athens 2004 Olympic Games. Under the agreement with the Organizing Committee for the Olympic Games, Adidas

• P&G Debuts Personal Care Line for Young Males

  Procter & Gamble Co. has formed an exclusive licensing agreement with OT OverTime, to market a line of personal care products developed for tweens and

• Yahoo Launches Rival to Google’s PageRank

  (Catalog Age) Yahoo is going up against rival Google once again. The company, which on Feb. 18 stopped using Google’s search technology in favor of its

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• Entertainment Marketing Layoffs Follow Brown-Forman Loss

  Chicago agency Entertainment Marketing, Inc. laid off more than two-thirds of its staff last week after losing its core client, Brown-Forman Corp., which

• Samsung Remaps The Matrix to Take Super Reggie

  How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign

• Burger King Debuts New TenderCrisp Chicken Sandwich

  Burger King launched a new TenderCrisp Chicken Sandwich last week as a permanent addition to menus nationwide. BK’s TenderCrisp Chicken Sandwich to be

• List and Database News

  Online Prescription Drug Buyers There are nearly 2.7 million names of consumers purchasing their medicines from online pharmacies on this new file sourced

• DM Merger Activity in 2003 Up 47%

  In 2003, direct marketing, marketing service and marketing technology companies announced 429 transactions with a total aggregate value estimated at $39.5

• Blimpie Introduces Grilled Line of Sourdough Sandwiches

  Blimpie restaurants will offer Grilled Sourdough Caf Sandwiches in April for a limited time. The launch will feature a Taste of San Francisco promotion,