Chief Marketer Staff

• Short Cuts

  United Marketing Solutions, Inc. a local direct mail franchising company, has signed new franchisees in Central Lake County, Illinois, a suburb of Chicago,

• Internet Broadcasting Lucrative, Says Study

  With an estimated monthly audience of 51 million people, Internet Broadcasting reaches an affluent audience, with 50% living in households with an annual

• Mail Stream: A Report on Incoming Direct Mail

  Sporty’s Preferred Living kicked off the year with a tweaked catalog moniker and an intriguing new line of home bars. The book is mailing as Sporty’s Preferred Living Collection.

• Samsung Remaps The Matrix to Take Super Reggie

  How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign

• HSN to Shutter Fulfillment Center

  HSN will move its hard goods fulfillment function from Salem, VA to Piney Flats, TN by early fall. The jewelry fulfillment function now handled in Salem

• List and Database News

  Online Prescription Drug Buyers There are nearly 2.7 million names of consumers purchasing their medicines from online pharmacies on this new file sourced

• Burger King Debuts New TenderCrisp Chicken Sandwich

  Burger King launched a new TenderCrisp Chicken Sandwich last week as a permanent addition to menus nationwide. BK’s TenderCrisp Chicken Sandwich to be

• Spending on E-Mail Marketing to Hit $6.1 billion in Four Years

  Spending on U.S. e-mail marketing is expected to reach $6.1 billion in 2008, up from $2.1 billion in 2003. The findings, by JupiterResearch, indicated

• Short Cuts

  Search engine marketing firm WebSourced Inc has signed an agreement with Did-it.com to utilize the company’s pay-per-click (PPC) search campaign management

• NY Comptroller Rejects Lucrative Snapple Deal Following Audit

  After a lengthy investigation, New York City Comptroller William Thompson has rejected the $126 million contract naming Snapple as the exclusive beverage