Chief Marketer Staff

• Allied Domecq Repackages Top Brands for Promotions

  Allied Domecq Spirits, North America is kicking off the spring and summer seasons by marketing new value-added packaging and co-packing on some of its

• Live From NEMOA: The Girl Business

  When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in “the girl

• McDonald’s Adds Music to its Menu in $30 Million Push: Reports

  Less than a week after Starbucks launched an in-store CD-burning service with Hewlett-Packard technology, McDonald’s is rumored to be partnering with

• Coca-Cola Yanks Dasani From British Shelves

  Coca-Cola has pulled its Dasani bottled water off grocery store shelves in the U.K. and has postponed the launch of the water in Europe in the wake of

• Celebrity Cruises Joins Forces with Cirque du Soleil

  Celebrity Cruises and Cirque du Soleil have formed a six-year agreement to cross-promote each other’s brands and products. Celebrity plans to sponsor

• Live From NEMOA: Consider Your Alternative Options

  Not only did Crutchfield’s Michelle Rick encourage New England Mail Order Association conference attendees to think out of the box, she encouraged them

• McDonald’s Adds Music to its Menu in $30 Million Push: Reports

  Less than a week after Starbucks launched an in-store CD-burning service with Hewlett-Packard technology, McDonald’s is rumored to be partnering with

• MetLife Venture to Telemarket Insurance in China

  Chinese regulators have approved plans for a joint telemarketing venture between U.S. life insurer MetLife Inc. and the owner of the Beijing International

• Live From NEMOA: Take a Creative Inventory

  Taking an inventory of your catalog’s creative aspects can help freshen up your design, according to Mick Walsh, creative services manager for NEBS. The

• People Magazine Tries Loyalty Program

  Time, Inc. has begun a loyalty-marketing program to boost People Magazine newsstand sales. People Rewards Plus puts a code on each newsstand copy of the