Chief Marketer Staff

• Burger King Features Scooby-Doo Toys

  In anticipation of the Scooby-Doo 2: Monsters Unleashed premiere, Burger King is launching a collection of five themed toys. Each BK Scooby-Doo Get a

• 18.7% of Legitimate E-mails Not Getting Through: Study

  Internet service providers are blocking substantial amounts of permission-based e-mails, mistaking them for spam. ISPs failed to deliver 18.7% of opted-in

• Capital One Axes India Phone Contract Over Alleged Scam

  U.S.-based credit card issuer Capital One has terminated a telemarketing contract with Indian call center operator Wipro Spectramind after the call center

• Live from the DMA’s Direct to Business Conference: B-to-B Soothsayers Speak

  What should business-to-business marketers anticipate in the future? According to a panel of observers, they will face increasingly complex channel options,

• Xbox Live and Ubisoft Partner for Game Promotion

  A two-part promotion launched by Xbox Live and entertainment software company Ubisoft features Tom Clancy’s Splinter Cell: Pandora Tomorrow game. Consumers

• Live From NEMOA: The Girl Business

  When asked what business American Girl is in, Ellen Brothers doesn’t answer direct marketing or retail or catalogs. She says her company is in “the girl

• Live From NEMOA: Consider Your Alternative Options

  Not only did Crutchfield’s Michelle Rick encourage New England Mail Order Association conference attendees to think out of the box, she encouraged them

• Health Clubs Tie to Cancer Society for Grassroots Push

  The American Cancer Society and the California Strawberry Commission will participate in a weeklong health-club campaign in May called Get Active, America!

• Allied Domecq Repackages Top Brands for Promotions

  Allied Domecq Spirits, North America is kicking off the spring and summer seasons by marketing new value-added packaging and co-packing on some of its

• Mack Trucks Distributes Branded CDs

  In a promotion touting its 2004 line, Mack Trucks this week is giving away branded CD-ROMs featuring games and interactive activities. The Mack Challenge