Chief Marketer Staff

• Life From NEMOA: Appleseed’s Grows Branding Opportunities

  Women’s clothing cataloger Appleseed’s recently completed a segmentation study of its core audience, women age 50 to 75. Claire Spofford, senior vice

• Leffel to Join USAData

  USAData, a New York-based data reseller, has hired Beth R. Leffel as mid-market associate. She starts next week. Leffel, a list brokerage account executive

• Live From the DMI Co-Op: View from the Top is Cloudy

  Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title

• Live from the DMI Co-Op: Data Privacy Rules Still in Flux

  The landscape for fair information use is far from hammered out. A host of new government regulations are in the pipeline, augmenting those already in

• Live from the DMA’s Direct to Business Conference: B-to-B Soothsayers Speak

  What should business-to-business marketers anticipate in the future? According to a panel of observers, they will face increasingly complex channel options,

• Live From NEMOA: Be Specific in Search Terms

  It pays to be specific when purchasing keywords for search engine marketing (SEM), according to Mark Lee, vice president of sales and marketing for International

• Bengals Unveil New Logo

  The NFL’s Cincinnati Bengals have unveiled a new main logo, replacing the tiger logo it adopted in 1997. The initial “B,” custom designed for the team

• Low-Carb Vending Machines Debut

  Low-carb vending machines are poised to debut in hotels, schools and colleges this year. Pure Foods, LLC is negotiating with an undisclosed hotel chain

• Live from the Direct Marketing to Business Conference: Who Knew Verizon Was a Gemini?

  When it comes to choosing an astrological sign, a firm might wish to incorporate Virgo meticulousness or Piscean effervescence. But Verizon has found

• Coca-Cola Yanks Dasani From British Shelves

  Coca-Cola has pulled its Dasani bottled water off grocery store shelves in the U.K. and has postponed the launch of the water in Europe in the wake of