Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Boston Proper Sport, a relatively new title from upscale women’s apparel cataloger Boston Proper, is back in the mail for 2004. Sesame Workshop, the organization behind Sesame Street, recently turned to direct mail with two packages designed to raise money needed to augment licensing revenues.

• Loose Cannon: Bad CRM from the CIA

  The CIA man wanted to take my picture, and his girlfriend thought I would be overjoyed at the prospect. No wonder marketers get a bad reputation. Let

• InfoSpace Acquires Net Directory Firm Switchboard Inc.

  InfoSpace Inc. will acquire Switchboard Inc., a rival provider of Internet Yellow Pages, for $160 million. Local search allows users to look up local

• Live From NEMOA: Point/Counterpoint on Affiliates

  A compensation structure for paying online affiliate marketing partners should be based on whether the customers are new to the file, according to Anne

• Yahoo Acquires Kelkoo Online Price Comparison Service

  Yahoo will acquire European online price comparison site Keikoo for about $575 million, according to Reuters. Paris-based Kelkoo (www.kelkoo.com) enables

• Moore Medical Losses Grow

  Moore Medical Corp. reported a net loss of $1.2 million for the fourth quarter, deterioration from a net loss of $378,000 last year. The medical supplies

• Staples Acquires Globus Office World in London

  Staples Inc., the office products direct marketer and retailer, plans to purchase the U.K. office products company Globus Office World plc for 32.5 million

• Yahoo Acquires Kelkoo Online Price Comparison Service

  Yahoo will acquire European online price comparison site Keikoo for about $575 million, according to Reuters. Paris-based Kelkoo (www.kelkoo.com) enables

• Life From NEMOA: Appleseed’s Grows Branding Opportunities

  Women’s clothing cataloger Appleseed’s recently completed a segmentation study of its core audience, women age 50 to 75. Claire Spofford, senior vice

• Short Cuts

  The board of directors of printing giant R.R. Donnelley & Sons Co. announced a regular quarterly dividend of 26 cents per common share payable June 2.