Author

Chief Marketer Staff

  • Monster to Hosts Events in San Antonio

    As part of its Today’s the Day campaign, online career company Monster will host several events and activities in San Antonio next month during the NCAA

  • Revenue Science To Open New Manhattan Office

    Revenue Science Inc. a behavior targeting firm that specializes in online advertising, will open a new New York City office. The new location, at 420

  • Zippo Fuels Promotional Hot Tour

    The 2004 Zippo Hot Tour is setting out to find indie modern or punk rock acts with an eight-city competition launching April 1. The Hot Tour competition

  • McDonald’s Accepts Credit Cards

    Plastic is now on the menu at McDonald’s as credit and debit cards are to be accepted in about 6,000 restaurants by year-end. The QSR has signed agreements

  • MeritDirect Promotes Blohm

    List firm MeritDirect has promoted Chris Blohm to vice president of list management. Blohm has been with White Plains, NY-based MeritDirect since it started

  • List and Database News

    The Boston Proper The Boston Proper catalog has a universe of 108,968 names, and 285,999 last-12-month names. Selections: Dollar amount spent, Boston

  • Short Cuts

    Holsted Marketing Inc., a firm specializing in direct mail continuity programs, has named Kristine Smith Cunningham as vice president of marketing. She

  • Mail Stream: A Report on Incoming Direct Mail

    Boston Proper Sport, a relatively new title from upscale women’s apparel cataloger Boston Proper, is back in the mail for 2004. Sesame Workshop, the organization behind Sesame Street, recently turned to direct mail with two packages designed to raise money needed to augment licensing revenues.

  • Noonan Leaves AIM to Join Return Path

    Kevin Noonan, the chief of the interactive marketing arm of the Direct Marketing Association, has quit his job as of last Friday. He has taken a new position

  • Mail Stream: A Report on Incoming Direct Mail

    Boston Proper Sport, a relatively new title from upscale women’s apparel cataloger Boston Proper, is back in the mail for 2004. Sesame Workshop, the organization behind Sesame Street, recently turned to direct mail with two packages designed to raise money needed to augment licensing revenues.