Chief Marketer Staff

• Letters to the Editor

  : Darn – So many candidates ahead of me – I was hoping to be

• New York Yankees Sign Fujifilm

  Fuji Photo Film U.S.A. last week signed a multi-year sponsorship agreement with the New York Yankees that includes signage at Yankee Stadium, event sponsorship

• $71 Million DM Write-down Damps Alloy’s Fourth Quarter

  Alloy, Inc., reported a net loss of $76.2 million on revenue of $116.3 million for fourth quarter 2003, compared with net income of $8.1 million on revenue

• Acxiom Reorganization Includes Layoffs

  Acxiom Corp. will reduce its domestic work force by between five and seven percent, according to published reports. The company currently employs around

• New York Yankees Sign Fujifilm

  Fuji Photo Film U.S.A. last week signed a multi-year sponsorship agreement with the New York Yankees that includes signage at Yankee Stadium, event sponsorship

• List and Database News

  J. Marco Catalog Within the last 12 months, 89,162 consumers have made purchases from this catalog, which boasts merchandise selections of

• The Donald Receives Promotional Exposure on Dateline NBC

  April episodes of Dateline NBC will feature approximately two hours of stories promoting Donald Trump and his reality series, The Apprentice. As the series

• Pont Media Direct Opens Its Doors

  Pont Media Direct, a list brokerage and direct marketing consultancy, was launched March 15. Managing partner Stefanie Pont is leading the new firm. Pont

• Famous Footwear and Converse Go Guerrilla With Famous J

  Famous Footwear and Converse are introducing Famous J, a basketball shoe offered exclusively through the retailer’s 700 locations across the U.S. The

• ECost, A PC Mall Subsidiary, Hires Shaffer as CEO

  ECost, an online discount retailer, has hired Adam Schaffer to serve as its CEO. Shaffer was most recently CEO of Safety-911, a public safety equipment