Chief Marketer Staff

• NY State Governor Wants Stiffer No-Call Penalties

  Telemarketing companies could pay up to $22,000 for a single illegal phone call under a plan New York Gov. George E. Pataki proposed as the state marks

• Harte-Hanks Debuts Online Inventory and Order Management Tool

  Harte-Hanks has launched NexTouch Advanced Reporting, a Web-based query tool that allows users to analyze their inventory and order data in an online

• Monster to Hosts Events in San Antonio

  As part of its Today’s the Day campaign, online career company Monster will host several events and activities in San Antonio next month during the NCAA

• Revenue Science To Open New Manhattan Office

  Revenue Science Inc. a behavior targeting firm that specializes in online advertising, will open a new New York City office. The new location, at 420

• $71 Million DM Write-down Damps Alloy’s Fourth Quarter

  Alloy, Inc., reported a net loss of $76.2 million on revenue of $116.3 million for fourth quarter 2003, compared with net income of $8.1 million on revenue

• The Donald Receives Promotional Exposure on Dateline NBC

  April episodes of Dateline NBC will feature approximately two hours of stories promoting Donald Trump and his reality series, The Apprentice. As the series

• Zippo Fuels Promotional Hot Tour

  The 2004 Zippo Hot Tour is setting out to find indie modern or punk rock acts with an eight-city competition launching April 1. The Hot Tour competition

• Famous Footwear and Converse Go Guerrilla With Famous J

  Famous Footwear and Converse are introducing Famous J, a basketball shoe offered exclusively through the retailer’s 700 locations across the U.S. The

• McDonald’s Accepts Credit Cards

  Plastic is now on the menu at McDonald’s as credit and debit cards are to be accepted in about 6,000 restaurants by year-end. The QSR has signed agreements

• ECost, A PC Mall Subsidiary, Hires Shaffer as CEO

  ECost, an online discount retailer, has hired Adam Schaffer to serve as its CEO. Shaffer was most recently CEO of Safety-911, a public safety equipment