Chief Marketer Staff

• E-Bay, Travelocity Make German Acquisitions

  Ebay has completed its acquisition of mobile.de, an online classifieds Web site for vehicles in Germany. The San Jose, CA-based online auction titan is

• Coupon Crimes

  Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As

• Agencies

  It’s About Time

  The cost savings of a totally digital workflow are numerous. But the time saved by print-on-demand (POD) technologies is what many printers say marketers

• Agencies

  Samsung remaps The Matrix

  How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

• Lockard & Wechsler and Time Prophets Form West Coast Agency

  New York-based Lockard & Wechsler Direct has partnered with Los Angeles-based Time Prophets to form Lockard & Wechsler West, a media planning and buying

• Agencies

  News briefs/directmag.com

  3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider

• Agencies

  Postal Transformation, Italian Style

  In the late 1990s, the Italian post office found itself in a situation that many of its European counterparts knew all too well: The Internet and private

• Agencies

  DIRECT listline

  NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.

• Agencies

  Out on a Limb, 10 Years Later

  May 1994 saw me standing in front of way too many people making out on a limb predictions about 30 topics, much of it big stuff, like war and peace and

• Agencies

  Giving and Taking Away in Washington

  It wasn’t very long ago when mailers were lauding the Bush administration for its willingness to rectify a long-standing actuarial problem that caused