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Chief Marketer Staff

  • Agencies

    Postal Transformation, Italian Style

    In the late 1990s, the Italian post office found itself in a situation that many of its European counterparts knew all too well: The Internet and private

  • Showtime Drops Millions to Push Queer as Folk

    Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

  • Agencies

    Full Coverage

    For those without access to group health insurance, there’s a definite desire for coverage. But for those covered though their employer, there’s no need.

  • Agencies

    Giving and Taking Away in Washington

    It wasn’t very long ago when mailers were lauding the Bush administration for its willingness to rectify a long-standing actuarial problem that caused

  • Playing Doubles

    THE WOMEN’S TENNIS ASSOCIATION (WTA) Tour served up a $5 million partnership with Dubai Duty Free (DDS), establishing the airport retailer as a five-year

  • Showtime Drops Millions to Push Queer as Folk

    Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

  • Agencies

    In B-to-B-to-C, Who Owns the Customer?

    A definition of customer relationship management might be a continuous loop between the customer and marketer in which, through interaction, the marketer

  • Agencies

    Protected Category

    In this issue, Connie LaMotta tackles something that has to be on the minds of many graying DMers: Is there life after 50? (See Career Busters, page 51.)

  • Agencies

    Go Ahead, Leave Home Without It

    I’m so old I remember when the American Express Platinum Card had cachet. It cost $300 a year ($395 now), surrounded by no-fee competitors, but the Platinum

  • Short Cuts

    Lilliane LeBel was promoted to vice president, marketing services, for Peterborough, NH-based Millard Group. She joined the company in 1997 as sales manager