Chief Marketer Staff

• Agencies

  Big ISPs File Suits Under Can Spam

  The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new

• Translating Sales

  ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

• Agencies

  Wake-up Call

  As the ISPs filed their suits under Can Spam, Ken Hirschman, vice president and general counsel at e-mail marketing firm Digital Impact Inc. in San Mateo,

• Licensing Lethargy

  A variety of factors led to a third straight flat year in licensing rights fees for 2003, as segment revenues rose only 2% to $6.1 billion, after posting

• Agency Scramble Slows

  Things are looking up at last. Promotion agency revenues rose 17.9% in 2003 to an estimated $3.77 billion. Revenues should rise another 26.4% in 2004

• Meridian Wins $10.5 Million Verdict Against Carlson

  Relationship management company Meridian Enterprises, Inc. has been awarded a $10.5 million judgement against Carlson Marketing Group, Inc. for patent

• It’s Show Time

  While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

• Fingerhut Secures $63 Million for Growth

  (Catalog Age) The St. Cloud Times reports that reborn general merchandise cataloger Fingerhut has scored $63 million of equity from two venture capital

• Agencies

  Beanie Madness

  I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

• Oberto Sausage to Sponsor Mariners Games

  Oberto Sausage Co. will sponsor several events at Seattle Mariners’ games this season, including the Opening Day festivities, Super Tuesday and the 4th