Chief Marketer Staff

• Agencies

  Postal Transformation, Italian Style

  In the late 1990s, the Italian post office found itself in a situation that many of its European counterparts knew all too well: The Internet and private

• Instant Gratification

  Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about

• Showtime Drops Millions to Push Queer as Folk

  Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

• Agencies

  Consultant Predicts Enron of Privacy

  Get ready, it’s coming: Sometime over the next two years, a major U.S. company is going to do something so bad that it will make all prior privacy scandals

• Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

  Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

• Playing Doubles

  THE WOMEN’S TENNIS ASSOCIATION (WTA) Tour served up a $5 million partnership with Dubai Duty Free (DDS), establishing the airport retailer as a five-year

• M-Qube Buys SharpRobot

  Wireless marketing agency m-Qube will acquire Sharp Robot, a Toronto-based mobile content download provider. According to Boston-based m-Qube, the acquisition

• Agencies

  The First 50

  In many cities, an association leads to the founding of a conference. In Chicago, it was the other way around. A group of area direct marketers organized

• ARChart1

   

• Agencies

  Wake-up Call

  As the ISPs filed their suits under Can Spam, Ken Hirschman, vice president and general counsel at e-mail marketing firm Digital Impact Inc. in San Mateo,