Chief Marketer Staff

• Art of Giving

  The momentum in the 2003 U.S. economy spurred more generous gift-giving in corporate America, as companies pumped up spending to recognize employees for

• AFL and Universal Use Music to Bring in Fans

  The Arena Football League and Universal Music Enterprises have developed a CD to sample music to football fans and drive music fans to the games. The

• Coupon Crimes

  Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As

• Jimmy Dean Files Suit Against Sara Lee

  Somebody doesn’t like Sara Lee. Country crooner Jimmy Dean has filed a lawsuit against Sara Lee Corp. after Sara Lee dumped him last year as the spokesman

• Euro RSCG Worldwide Creates New Global Brand

  Euro RSCG Worldwide, New York, has formed Euro RSCG 4D, a new global marketing services and digital brand. Euro RSCG 4D is created by the merging of existing

• Client Side

  Dan Cooke appointed VP-sales for Warner Bros. Online, Los Angeles, CA. Laura Schooler named associate director-marketing for Pricewaterhouse-Coopers’,

• Pressing On

  Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,

• Clipping Path

  Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer

• ARChart1

   

• Agencies

  DMA Backs Down, ATA Forges On

  The Direct Marketing Association decided last month not to pursue any further legal action in response to a federal appellate court ruling upholding the