Chief Marketer Staff

• AFL and Universal Use Music to Bring in Fans

  The Arena Football League and Universal Music Enterprises have developed a CD to sample music to football fans and drive music fans to the games. The

• Agencies

  letters to the editor

  THE MUSE AND THE MAVEN I’m fresh off reading Tom Collins’ March 1 Makeover Maven and the inevitable letters to the editor about his column. I sense that

• Agencies

  Seeing Green in Lavender

  In the grandest tradition of political timidity, I am going to bravely not take a stance on gay weddings. The Democrats and Republicans already have announced

• Agencies

  Nick Uses Its Noggin

  This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test

• Agency Moves

  The Interpublic Group of Cos., New York City, hired Stephen Gatfield as executive VP-global operations and innovation. Tustin, CA-based al Punto Advertising

• Clipping Path

  Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer

• Becoming Inevitable

  Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002

• Xtra

  3/11 New Jersey has charged a state resident with masterminding a coupon fraud scheme that netted $800,000. Meanwhile, eBay has restricted online auctions

• Pressing On

  Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,

• Agencies

  Hilton Announces a Sweeps, Sort of

  The Age of Involvement in advertising has arrived yet many advertisers are still groping their way into it. Advertisers with no previous experience in