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Chief Marketer Staff

  • Jimmy Dean Files Suit Against Sara Lee

    Somebody doesn’t like Sara Lee. Country crooner Jimmy Dean has filed a lawsuit against Sara Lee Corp. after Sara Lee dumped him last year as the spokesman

  • Agencies

    Know Your Competition

    Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan

  • Client Side

    Dan Cooke appointed VP-sales for Warner Bros. Online, Los Angeles, CA. Laura Schooler named associate director-marketing for Pricewaterhouse-Coopers’,

  • Agencies

    Out on a Limb, 10 Years Later

    May 1994 saw me standing in front of way too many people making out on a limb predictions about 30 topics, much of it big stuff, like war and peace and

  • Agencies

    It’s About Time

    The cost savings of a totally digital workflow are numerous. But the time saved by print-on-demand (POD) technologies is what many printers say marketers

  • Instant Gratification

    Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about

  • Agencies

    News briefs/directmag.com

    3/15 Targeted communications firm CATALINA MARKETING CORP. plans to sell its card and data-entry services business to Capture Resource Inc., a provider

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  • Gateway To Close Retail Stores

    Computer marketer Gateway Inc. will close its network of 188 company-operated retail stores on April 9. Approximately 2,500 retail positions will be eliminated.

  • Transcontinental CC3 Purchases Liberty Graphics

    Montreal-based Transcontinental Inc’s Transcontinental CC3 division has acquired certain assets of Liberty Graphics, a local commercial printer and direct