Chief Marketer Staff

• Wasserstein Acquires Bear Creek for $260 Million

  Japan’s Yamanouchi Pharmaceutical Co. will sell cataloger Bear Creek Corp. to investment fund Wasserstein & Co. for $260 million, according to news reports.

• Loose Cannon: Reflections During Passover and Easter

  Roughly one year ago I ran the following column. It generated the strongest, most heartfelt response of any I’ve published in the two-plus years I’ve

• TransFirst Acquires Credit Processing Operation

  TransFirst, a credit card transaction payment processing firm, has acquired the third party and agent bank merchant division of Fifth Third Bank Processing

• Agencies

  The First 50

  In many cities, an association leads to the founding of a conference. In Chicago, it was the other way around. A group of area direct marketers organized

• Oberto Sausage to Sponsor Mariners Games

  Oberto Sausage Co. will sponsor several events at Seattle Mariners’ games this season, including the Opening Day festivities, Super Tuesday and the 4th

• Agencies

  Wake-up Call

  As the ISPs filed their suits under Can Spam, Ken Hirschman, vice president and general counsel at e-mail marketing firm Digital Impact Inc. in San Mateo,

• Short Cuts

  Lilliane LeBel was promoted to vice president, marketing services, for Peterborough, NH-based Millard Group. She joined the company in 1997 as sales manager

• Agencies

  Go Ahead, Leave Home Without It

  I’m so old I remember when the American Express Platinum Card had cachet. It cost $300 a year ($395 now), surrounded by no-fee competitors, but the Platinum

• Agencies

  Beanie Madness

  I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I’d decided to

• Jimmy Dean Files Suit Against Sara Lee

  Somebody doesn’t like Sara Lee. Country crooner Jimmy Dean has filed a lawsuit against Sara Lee Corp. after Sara Lee dumped him last year as the spokesman