Chief Marketer Staff

• PepsiCo extends NFL sponsorship in $560 Million Deal

  PepsiCo and the NFL have extended their partnership, which had been set to end in 2006, through February 2011. The deal is worth $560 million over eight

• Radio Disney Features Jamaica Sweeps in April

  To gain listeners during April sweeps and promote Miramax’s film, Ella Enchanted, Radio Disney has partnered up with a triple team of sponsors for a Jamaica

• The Evolving Use of Television and Its Content: Study

  As different ways of watching television continue to emerge, consumers are still watching traditional TV as they slowly adapt to new technologies

• Mail Stream: A Report on Incoming Direct Mail

  Especially Yours made a fashion statement by emphasizing its secondary product line in a recent spring catalog, a selection of dressy apparel and accessories. Bread and Water for Africa, a project of Christian Relief Services, featured new inserts in a recent mailing.

• Short Cuts

  The Washington Redskins football team has tapped the Coastal Group to design, produce and distribute its Official Team, Side-line Fan merchandise catalog.

• List and Database News

  Vodawobe Data Marketing—Ski Registrants Master File VentureDirect Worldwide Inc, is now managing this file of ski resort attendees taken from on-site

• Data University Announces New Webinar Schedule

  Data University, an online information use education firm, has released its 2004-2005 Webinar schedule. Plans call for one new seminar to be released

• TransFirst Acquires Credit Processing Operation

  TransFirst, a credit card transaction payment processing firm, has acquired the third party and agent bank merchant division of Fifth Third Bank Processing

• Wasserstein Acquires Bear Creek for $260 Million

  Japan’s Yamanouchi Pharmaceutical Co. will sell cataloger Bear Creek Corp. to investment fund Wasserstein & Co. for $260 million, according to news reports.

• Loose Cannon: Reflections During Passover and Easter

  Roughly one year ago I ran the following column. It generated the strongest, most heartfelt response of any I’ve published in the two-plus years I’ve