Chief Marketer Staff

• Washington Now on the List of States Regulating Gift Cards

  Washington is the latest state to make it illegal to impose expiration dates and service or dormancy fees on gift certificates and gift cards. Governor

• Turner and Dodge in Marketing Deal

  Turner Network Television and Dodge have signed into a marketing partnership for the network’s upcoming original series, The Grid. The partnership includes

• Draft Hires VP, Director of Digital Strategy

  Jonathan Sackett has joined ad agency Draft

• List and Database News

  BMG Label Group Enhanced Master File This list of 708,968 individuals consists of recorded music enthusiasts within a variety of preferences. The file

• P&G Sells Sunny D; Kraft Buys Veryfine

  Procter & Gamble steps back from beverages by selling its $550 million Sunny Delight brand. Meanwhile, Kraft Foods expands its beverage business with

• PepsiCo extends NFL sponsorship in $560 Million Deal

  PepsiCo and the NFL have extended their partnership, which had been set to end in 2006, through February 2011. The deal is worth $560 million over eight

• Responsys Taps Dan Springer as CEO

  Dan Springer, formerly managing director of Modem Media

• Sponsorship of Masters Goes Off-Site

  Major brands like Coors Light and Killian’s Irish Red have signed on as sponsors for a VIP event to be held this Friday for attendees of The Masters Golf

• J.C. Penney Sells Eckerd for $4.5 Billion

  J.C. Penney Co., Inc. has agreed to sell its Eckerd drugstores to two competitors for nearly $4.5 billion. CVS Corp., the No. 2 drugstore chain, will

• Income Slips for Next Generation Media

  Next Generation Media Corp., Springfield, VA, reported a revenue drop from $7.3 million to $7 million between 2002 and 2003. The firm, which offers direct