Chief Marketer Staff

• J.C. Penney Sells Eckerd for $4.5 Billion

  J.C. Penney Co., Inc. has agreed to sell its Eckerd drugstores to two competitors for nearly $4.5 billion. CVS Corp., the No. 2 drugstore chain, will

• Yahoo and Google to Stop Taking Gambling Ads

  Yahoo and Google, the Internet search engines, will stop taking advertisements in the U.S. from gambling casinos and related companies, according to wire

• Senate Postal Panel to Hold Last USPS Reform Hearing

  The Senate Governmental Affairs Committee will hold its final hearing on postal reform on Wed. Apr. 7 to review proposed changes to the Postal Service’s

• Turner and Dodge in Marketing Deal

  Turner Network Television and Dodge have signed into a marketing partnership for the network’s upcoming original series, The Grid. The partnership includes

• MGM Kicks Off Pink Panther Birthday Celebration

  The Pink Panther turns 40 this month, and Metro Goldwyn Mayer Studios is launching a yearlong celebration. On April 6, MGM Home Entertainment drops a

• Spiegel Sells Newport News, Entertains Bids for Eddie Bauer Business

  The Spiegel Group has retained Miller Buckfire Lewis Ying & Co. to solicit bids for its Eddie Bauer business. The Downers Grove, IL-based cataloger and

• Gateway to Close Stores

  Gateway, Inc. said last week that it will close 188 retail stores this Friday. In other news, the company eliminated T. Scott Edwards’s position of executive

• P&G Sells Sunny D; Kraft Buys Veryfine

  Procter & Gamble steps back from beverages by selling its $550 million Sunny Delight brand. Meanwhile, Kraft Foods expands its beverage business with

• List and Database News

  VNU Business Media Management Solutions Database Edith Roman Associates Inc. is launching this new file of nearly 1.27 million decision-makers sourced

• Income Slips for Next Generation Media

  Next Generation Media Corp., Springfield, VA, reported a revenue drop from $7.3 million to $7 million between 2002 and 2003. The firm, which offers direct