Chief Marketer Staff

• List and Database News

  VNU Business Media Management Solutions Database Edith Roman Associates Inc. is launching this new file of nearly 1.27 million decision-makers sourced

• Sponsorship of Masters Goes Off-Site

  Major brands like Coors Light and Killian’s Irish Red have signed on as sponsors for a VIP event to be held this Friday for attendees of The Masters Golf

• Draft Hires VP, Director of Digital Strategy

  Jonathan Sackett has joined ad agency Draft

• Senate Postal Panel to Hold Last USPS Reform Hearing

  The Senate Governmental Affairs Committee will hold its final hearing on postal reform on Wed. Apr. 7 to review proposed changes to the Postal Service’s

• List and Database News

  BMG Label Group Enhanced Master File This list of 708,968 individuals consists of recorded music enthusiasts within a variety of preferences. The file

• Alloy Buys On-Premise Media, Boutique Events Shop

  Alloy, Inc. has expanded its media holdings with the purchase of InSite Advertising, a media company with 13,000 ad displays in 65 markets, primarily

• MGM Kicks Off Pink Panther Birthday Celebration

  The Pink Panther turns 40 this month, and Metro Goldwyn Mayer Studios is launching a yearlong celebration. On April 6, MGM Home Entertainment drops a

• Gretzky signs with McFarlane Toys

  McFarlane Toys has secured a licensing agreement to produce figures of hockey legend Wayne Gretzky for sale at major retailers worldwide. Terms of the

• Responsys Taps Dan Springer as CEO

  Dan Springer, formerly managing director of Modem Media

• Gateway to Close Stores

  Gateway, Inc. said last week that it will close 188 retail stores this Friday. In other news, the company eliminated T. Scott Edwards’s position of executive