Chief Marketer Staff
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CADM Names Bjorncrantz DMer of Year
The Chicago Association of Direct Marketing has named C. Eduard Bjorncrantz the 2004 Charles S. Downs Direct Marketer of the Year. He will receive the
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POWERade To Present Hoop-It-Up
POWERade has been named the exclusive presenting sponsor of the annual Hoop-It-Up National Tour this year, a three-on-three amateur basketball tournament.
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Agencies
Iams Holds Pet Makeover Sweepstakes
Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes
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List and Database News
Datran Direct Diet and Weight Loss Interest This new file of 566,828 consumers have opted-in to receive offers online and have an interest in diet and
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Starz Drops $4 Million to Promote Pirates of the Caribbean
Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.
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Pringles Crisps to be Imprinted with Trivial Pursuit Questions
Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted
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Cingular Wireless PSA Debuts in Movie Theaters Nationwide
In an attempt to keep moviegoers from talking on their cell phones during movies, Cingular Wireless is out in some theaters with a new public service
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Sugar Ray and Kia Spectra Gear Up for Summer Concert Tour
Kia Motors America plans a concert tour and reality TV show, with pop rock band Sugar Ray to support the launch of the 2004 Kia Spectra. The core of the
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British Bank Invests $18 Million in Online Advertising
U.K.-based bank Alliance & Leicester (A&L) is investing 10 million pounds ($18.4 million) in Web-based marketing and advertising in 2004 in a bid to increase
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AutobyTel to Acquire iDriveonline.com
Autobytel Inc., the online car marketer, will acquire iDriveonline Inc., a provider of automotive customer loyalty and retention marketing programs. Terms