Chief Marketer Staff

• Agencies

  Iams Holds Pet Makeover Sweepstakes

  Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes

• Pringles Crisps to be Imprinted with Trivial Pursuit Questions

  Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted

• One Million AOL Members Vie for Spammer’s Porsche

  Over one million America Online members have entered a sweepstakes to win a Porsche Boxter seized from a spammer. AOL reported that during the first 24

• Sugar Ray and Kia Spectra Gear Up for Summer Concert Tour

  Kia Motors America plans a concert tour and reality TV show, with pop rock band Sugar Ray to support the launch of the 2004 Kia Spectra. The core of the

• CADM Names Bjorncrantz DMer of Year

  The Chicago Association of Direct Marketing has named C. Eduard Bjorncrantz the 2004 Charles S. Downs Direct Marketer of the Year. He will receive the

• POWERade To Present Hoop-It-Up

  POWERade has been named the exclusive presenting sponsor of the annual Hoop-It-Up National Tour this year, a three-on-three amateur basketball tournament.

• List and Database News

  Datran Direct Diet and Weight Loss Interest This new file of 566,828 consumers have opted-in to receive offers online and have an interest in diet and

• Starz Drops $4 Million to Promote Pirates of the Caribbean

  Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

• You’re Hired: KFC Offers Job to Apprentice Loser

  Kentucky Fried Chicken is getting in on the wildly popular show The Apprentice, by extending a job offer to the runner-up. KFC will provide a one-week

• Pringles Crisps to be Imprinted with Trivial Pursuit Questions

  Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted