Chief Marketer Staff
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West Telemarketing Lays Off 300 in Arkansas
West Telemarketing Services will lay off 300 workers when it closes its Fort Smith, AR call center early next month, according to wire service reports.
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List and Database News
Change of Address by North American Affinity Clubs This file offers 29,681 last-30-day changes of address from these cooking, golfing, handyman and other
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Autobytel Closes iDriveonline Purchase
Autobytel Inc., the Internet-based car buying service, of has completed its purchase of iDriveonline Inc., a Houston-based provider of customer loyalty
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U.S. Judge: Search Software Doesn’t Infringe Copyrights
A U.S. District Court judge in Tampa, FL has ruled a St. Petersburg company’s Internet-searching software program did not infringe on copyrights held
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Agencies
Iams Holds Pet Makeover Sweepstakes
Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes
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Pringles Crisps to be Imprinted with Trivial Pursuit Questions
Procter & Gamble has partnered with Hasbro, Inc. to print Trivial Pursuit Junior questions on its Pringles crisps this summer. The crisps will be imprinted
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FTC Extends Spam Comment Deadline
The Federal Trade Commission has extended the deadline until April 20 for submitting comments on unsolicited commercial e-mail regulations under the CAN-SPAM
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Agencies
Starz Drops $4 Million to Promote Pirates of the Caribbean
Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.
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Sugar Ray and Kia Spectra Gear Up for Summer Concert Tour
Kia Motors America plans a concert tour and reality TV show, with pop rock band Sugar Ray to support the launch of the 2004 Kia Spectra. The core of the
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List and Database News
Datran Direct Diet and Weight Loss Interest This new file of 566,828 consumers have opted-in to receive offers online and have an interest in diet and