Chief Marketer Staff

• Deutsch Makes Hires, Promotion in Data Strategy Department

  Sophia Soussan and Kwong Sai have joined Deutsch Inc., a New York-based advertising agency. Soussan, who was formerly vice president, customer acquisition

• Mail Stream: A Report on Incoming Direct Mail

  Making It Big’s spring catalog capitalizes on trends such as a desire for comfort and a preference for environmentally friendly products. The National Arbor Day Foundation entices donors with an offer for 10 flowering trees.

• U.S. Bank Launches Invitation-Only Credit Card Loyalty Program

  Got a spare $1,500 cluttering up the manse as well as a yearning for luxury travel? Stratus Rewards, a loyalty program that features the Stratus Rewards

• PA Losing $600 Million in Online Sales Tax Revenue: Study

  Pennsylvania could be missing out on up to $600 million in sales-tax revenue this year because of items purchased online from out-of-state vendors, according

• Short Cuts

  Gateway Inc. has appointed Deloitte & Touche LLP to be its independent auditor. The Poway, CA-based technology direct marketer was in the market for a

• Sankyo Pharma Gives Data Outsourcing Work to Dendrite

  Sankyo Pharma Inc., the U.S. subsidiary of Tokyo-based Sankyo Co. Ltd., has signed a sales and marketing data agreement with Dendrite International Inc.

• List and Database News

  Mad Magazine Millard Group Inc. has taken over management of this file of 83,449 subscribers to this satirical publication. The sources are direct mail,

• U.S. Judge: Search Software Doesn’t Infringe Copyrights

  A U.S. District Court judge in Tampa, FL has ruled a St. Petersburg company’s Internet-searching software program did not infringe on copyrights held

• Loose Cannon: On First Loves

  Now matter how evil the swill, the first beer one drinks usually holds a warm place in one’s heart. For me, that beer was Miller Genuine Draft, which

• Shaper Image March Sales Rise 51%

  Sharper Image Corp. reported total sales of $54.8 million, for the month ended March 31, up 38% from $39.8 million last year. The company reported total