Chief Marketer Staff

• Kraft Foods to Distribute Tazo Teas

  Kraft Foods and Starbucks Corp. extend their distribution agreement to add Tazo teas, expanding distribution of the tea brand to thousands of supermarkets

• Burger King Appoints Chief Concept Officer

  Burger King Corp. has named Denny Post chief concept officer, a newly created position, effective immediately. In her new role, Post oversees all product

• P&G May Revive Lawsuit Over Satanic Rumors

  Procter & Gamble last week asked a U.S. appeals court in Austin, TX, to reinstate its defamation case against Amway Corp. for allegedly spreading rumors

• Hershey Signs Latino Singer Thalia

  Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes sponsorship

• Starbucks and Jim Beam to Make Coffee Liqueur

  Starbucks is adding a different sort of jolt to its coffee: liquor. Starbucks and Jim Beam Brands Co. plan to develop, manufacture and market a Starbucks-branded

• Konica Minolta Launches DR Campaign

  Konica Minolta Business Solutions U.S.A., Inc. has launched a national advertising campaign in support of its new bizhub business equipment products that

• Coinstar Kiosks Feature Olsen Twins Sweepstakes

  Warner Bros. Pictures has joined forces with supermarket coin changing machine company Coinstar, Inc. to promote the spring release of the latest Olsen

• Penfield Marketing Launches Hispanic Sports Marketing Unit

  Penfield Marketing Group has signed on Chilean driving legend Eliseo Salazar to create a Hispanic sports marketing unit. Eliseo Salazar Penfield Latino

• Sankyo Pharma Gives Data Outsourcing Work to Dendrite

  Sankyo Pharma Inc., the U.S. subsidiary of Tokyo-based Sankyo Co. Ltd., has signed a sales and marketing data agreement with Dendrite International Inc.

• Short Cuts

  Gateway Inc. has appointed Deloitte & Touche LLP to be its independent auditor. The Poway, CA-based technology direct marketer was in the market for a