Chief Marketer Staff

• P&G May Revive Lawsuit Over Satanic Rumors

  Procter & Gamble last week asked a U.S. appeals court in Austin, TX, to reinstate its defamation case against Amway Corp. for allegedly spreading rumors

• News Briefs

  DIC ENTERTAINMENT: is taking the classic spiky-haired Trolls and updating them with a new line of tween-aged characters called Trollz, which it will market

• Beaches Resorts Bring Kids Sesame Street and Xbox

  Reaching out to kids this summer, Beaches Resorts, the chain of family resorts, has partnered with Sesame Street and Microsoft Xbox. Beaches has signed

• Hershey Signs Latino Singer Thalia

  Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes sponsorship

• Kraft Foods to Distribute Tazo Teas

  Kraft Foods and Starbucks Corp. extend their distribution agreement to add Tazo teas, expanding distribution of the tea brand to thousands of supermarkets

• Reebok to Acquire The Hockey Co. for $204 Million

  Reebok International Ltd. plans to acquire The Hockey Co. Holdings, Inc., a designer, manufacturer and marketer of hockey apparel and equipment, for $204

• Canon Expands Yankees Sponsorship

  Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship

• Hershey Signs Latino Singer Thalia

  Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes sponsorship

• Canon Expands Yankees Sponsorship

  Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship

• Permission Based Consumer E-mail List Prices Slip: Study

  While e-mail lists kept their supremacy as the highest-priced lists in the industry, consumer-focused permission-based lists continued a three-year slide.