Chief Marketer Staff

• List and Database News

  J. Jill 30-Day Hotline Buyers Now available are 79,037 last-30-day direct-mail-sold buyers from this casual women’s apparel catalog. Selections: Average

• TBWA Names Love President Global Clients

  TBWA Worldwide has named Tim Love to the new position of president, global clients. Love will be based in Tokyo, where he will oversee TBWA’s relationship

• Ogilvy & Mather Acquires Canadian Agency

  Ogilvy & Mather North America has acquired Canadian advertising agency Marketing Communications Group Inc. Terms were not disclosed. The MC Group, which

• News Briefs

  DIC ENTERTAINMENT: is taking the classic spiky-haired Trolls and updating them with a new line of tween-aged characters called Trollz, which it will market

• P&G May Revive Lawsuit Over Satanic Rumors

  Procter & Gamble last week asked a U.S. appeals court in Austin, TX, to reinstate its defamation case against Amway Corp. for allegedly spreading rumors

• Permission Based Consumer E-mail List Prices Slip: Study

  While e-mail lists kept their supremacy as the highest-priced lists in the industry, consumer-focused permission-based lists continued a three-year slide.

• Hershey Signs Latino Singer Thalia

  Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes sponsorship

• Hershey Signs Latino Singer Thalia

  Hershey Foods Corp. has signed a multi-year deal with Thalia, a popular Latin singer, to help drive sales in the Hispanic market. The deal includes sponsorship

• Pitney Bowes To Buy Group 1 for $321 Million

  Pitney Bowes Inc., Stamford, CT, has inked an agreement to acquire Group 1 Software Inc. of Lanham, MD. The all-cash transaction is valued at $321 million,

• Canon Expands Yankees Sponsorship

  Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship