Chief Marketer Staff

• BIC to Kick Off Pair of Rockettes Sweepstakes

  BIC Corp. plans to promote its Soleil triple-blade razor for women with a pair of sweepstakes that will send grand-prize winners to meet the Radio City

• Land O’Lakes Ranked as Top Consumer-Friendly Site: Study

  Land O’Lakes has surfaced at the most visitor-friendly Web site among the largest food, beverage and tobacco companies. The site, www.landolakes.com,

• McDonald’s Goes Wi-Fi with Wayport

  After conducting a nine-month test, McDonald’s chose high-speed Wi-Fi provider Wayport to provide wireless Internet access to thousands of its restaurant

• JC Whitney Taps OneupWeb for Search Engine Services

  JC Whitney, a direct marketer of automotive accessories and parts, has selected Oneupweb to provide search engine marketing services. “Oneupweb won our

• Maryland OKs Anti-Spam Measure

  Maryland lawmakers have approved a measure seen as one of the country’s strongest most far-reaching bills to prevent junk e-mail, according to the Baltimore

• Short Cuts

  Capture Resource, has completed its acquisition of Catalina Marketing Corp.’s Loyalty Card and Data Entry services, for an undisclosed sum. The Rocky

• CA Legislator Slams Google’s Gmail

  California’s State Senator, Liz Figueroa (D-Fremont), has written to Internet search engine company Google urging it to abandon certain proposed features

• Traffix Posts Income Loss in Quarter

  Traffix Inc. reported net income of $353,000 for its first quarter, down from net income of $431,000 last year. The online database management company

• Maryland OKs Anti-Spam Measure

  Maryland lawmakers have approved a measure seen as one of the country’s strongest most far-reaching bills to prevent junk e-mail, according to the Baltimore

• Hispanics Further Embracing Internet: Survey

  U.S. Hispanics, though relatively new to the Internet, are beginning to recognize the value it brings to their family and are quickly making its tools