Chief Marketer Staff

• Thermos Exhibit Touts 100 Years

  Thermos LLC kicked off its 100th anniversary campaign this week with an exhibit at the Smithsonian Institution. Thermos makes history Thermos donated

• Amplify Brand Entertainment Unit Makes its Debut

  Specializing in product placement, Amplify has been created as a result of the merger of J. Walter Thompson’s Brand Entertainment Group and Hill & Knowlton’s

• Marketers Not Doing A lot of Testing: Survey

  (Direct Newsline)Less than one-quarter of marketing professionals surveyed said they usually or always test marketing communication campaigns before releasing

• BIC to Kick Off Pair of Rockettes Sweepstakes

  BIC Corp. plans to promote its Soleil triple-blade razor for women with a pair of sweepstakes that will send grand-prize winners to meet the Radio City

• Barry Bonds Milestone Minor for Marketers

  San Francisco Giants slugger Barry Bonds may have passed his godfather, Willie Mays, on Major League Baseball’s all-time home run list Tuesday, but from

• Nikon Signs with the Mets

  Nikon has signed on as an official sponsor of the New York Mets and plans to support the Major League Baseball team with a variety of events throughout

• FTC Requires Sexually Oriented E-mails Be Labeled As Such

  The Federal Trade Commission hopes to put a stop to those surprise pornographic images that can pop up in millions of e-mail inboxes if unwittingly opened.

• Swarovski Display Blooms for Mother’s Day

  Swarovski USA next week breaks a Mother’s Day promotion for its crystal jewelry and giftware in 1,500 department stores and specialty stores. Displays

• Barry Bonds Milestone Minor for Marketers

  San Francisco Giants slugger Barry Bonds may have passed his godfather, Willie Mays, on Major League Baseball’s all-time home run list Tuesday, but from

• Charter One Debuts Charitable Debit Card

  Cleveland-based Charter One Financial Inc. has introduced the Make-A-Difference MasterCard, a debit card affinity program supporting charitable giving