Chief Marketer Staff, Author at Chief Marketer

Delta Sweeps Offers Vacation for Military Newlyweds

No doubt that U.S. soldiers would enjoy the opportunity to sit on a beach in the Caribbean for a few days. Delta Air Lines is offering the chance via

DoubleClick Reports First Quarter Revenues of $68 Million

DoubleClick posted revenues for the first quarter ended March 31 of $68 million, versus $60.1 million in the same period last year. The TechSolutions

Free Flow Tour Champs Will Win X Games Trip

Mountain Dew will kick off its annual Free Flow Tour next month, and will award the top team rider at the amateur skateboarding contest a trip to this

Justice Department Sues Las Vegas Telemarketing Firm

The Justice Department has filed a civil lawsuit asking a federal court in Las Vegas to issue a temporary restraining order against a telemarketing firm,

Avis Launches ‘Twice the Love’ Promotion

As an incentive for consumers to redeem their unused coupons, Avis Rent A Car System, Inc. offers double dollar savings from existing dollars-off coupons

Bid for Marketing Rights Hits eBay

The marketing rights to The Sausalito Challenge, a boat that will compete for the 32nd America’s Cup, are being auctioned on eBay, and an opening bid

McDonald’s Goes Wi-Fi with Wayport

After conducting a nine-month test, McDonald’s chose high-speed Wi-Fi provider Wayport to provide wireless Internet access to thousands of its restaurant

J. Crew Names Bokman as New CFO

Cataloger and retailer J.Crew Group Inc. has appointed Amanda J. Bokman executive vice president and chief financial officer, effective May 10. She was

Amplify Brand Entertainment Unit Makes its Debut

Specializing in product placement, Amplify has been created as a result of the merger of J. Walter Thompson’s Brand Entertainment Group and Hill & Knowlton’s

Marketers Not Doing A lot of Testing: Survey

(Direct Newsline)Less than one-quarter of marketing professionals surveyed said they usually or always test marketing communication campaigns before releasing