Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The American Jewish Historical Society is using its newsletter Heritage as a prospecting tool. Multi-title cataloger Sporty’s is testing a name change in an apparent repositioning experiment.

• Short Cuts

  Grey Global Group has named Julian A. Brodsky to its board of directors. Brodsky now serves as vice president of Comcast Corp.

• Cegedim to Purchase Pharma Marketing Norway

  Cegedim SA, a provider of CRM solutions for the pharmaceutical industry, will acquire Pharma Marketing Norway. The deal allows Cegedim to expand into

• Patterson Dental to Acquire Medco Supply Co

  Patterson Dental Co. will acquire Medco Supply Company Inc., a distributor of sports medicine with annual sales of roughly $40 million, in an all-cash

• Potpourri Group Taps Quad Graphics for Printing

  Potpourri Group, Inc., the cataloger, has awarded Quad/Graphics a multi-year, $30 million printing contract. Potpourri Group, has a portfolio of 11 titles,

• USPS Proposes Tightening Personal Mail Designations

  The U.S. Postal Service has proposed a rule intended to amend the current Domestic Mail Manual (DMM). The new rule would clarify the circumstances in

• Letters to the Editor

  : ROFL! That has got to be the funniest and yet scariest thing I’ve read

• DMA Reminds Members To Obey Not-Not-Call Rules

  The Direct Marketing Association, concerned that some telemarketers are trying to bypass the National Do-Not-Call Registry, has put out an advisory reminding

• List and Database News

  Cambridge Medical Product Buyers This newly available file contains 46,44 last-12-month buyers of natural joint healers from this catalog. Selections:

• List and Database News

  Money Making Networks Buyers and Inquirers This new-to-market file offers 75,250 last-30-days individuals who have either bought or asked about money-making