Chief Marketer Staff

• First Prize Will Be Last Redeemed

  Whoever wins the Daytona Cubs’ latest promotion won’t be around to enjoy itguaranteed. The minor-league baseball team is giving away a funeral, and the

• Former Sephora Marketing Exec Gets Prison Time

  A former marketing director for the Sephora cosmetics chain has been sentenced to two-to-six years in prison for stealing more than $500,000 from the

• Cal. Bill Seeks to Limit Mailing of Promotional CDs

  (Direct Newsline)A bill has been introduced in the California State Assembly that would require mailers sending out promotional CDs to include a postage-paid

• Consumers Want Some Respect from Marketers: Study

  Consumer resistance to marketing is at an all-time high. The saturated marketplace, intrusiveness of advertising and promotions and lack of appropriate

• List and Database News

  Figi’s Files Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this

• Volvo and Virgin Team to Promote Music and Cars

  Volvo Cars of North America and Virgin Entertainment Group, North America will put the spotlight on musical artists and the new Volvo S40 at tours to

• Speedo Planning FSII Launch Around Olympics

  Although Speedo’s new high-tech racing swimsuit, the Fastskin FSII, has made its way to international competition, the company’s biggest marketing push

• McDonald’s CEO Dies, Bell Takes Over

  McDonald’s chairman and CEO, Jim Cantalupo, died yesterday of an apparent heart attack while attending a company meeting for restaurant owners and operators

• Letters to the Editor

  : ROFL! That has got to be the funniest and yet scariest thing I’ve read

• DMA Reminds Members To Obey Not-Not-Call Rules

  The Direct Marketing Association, concerned that some telemarketers are trying to bypass the National Do-Not-Call Registry, has put out an advisory reminding