Chief Marketer Staff

• SoBe Launching First-Ever Sweepstakes

  SoBe Beverages is set to launch its first-ever sweepstakes, an under-the-cap promotion. The Lizard Liberation will include Web site and radio campaigns,

• Army Ropes Cowboy Partnerships

  The U.S. Army has signed on as exclusive military partner for two groups of cowboys: Professional Bull Riders (PBR) and the Professional Rodeo Cowboys

• Cal. Bill Seeks to Limit Mailing of Promotional CDs

  (Direct Newsline)A bill has been introduced in the California State Assembly that would require mailers sending out promotional CDs to include a postage-paid

• Former Sephora Marketing Exec Gets Prison Time

  A former marketing director for the Sephora cosmetics chain has been sentenced to two-to-six years in prison for stealing more than $500,000 from the

• McDonald’s CEO Dies, Bell Takes Over

  McDonald’s chairman and CEO, Jim Cantalupo, died yesterday of an apparent heart attack while attending a company meeting for restaurant owners and operators

• Pearl Izumi Serves Up Free Lunch

  Cycling and running apparel manufacturer Pearl Izumi will give consumers who buy a pair of 2004 Pearl Izumi running or cycling shoes a free Pearl Izumi

• Century 21 Expands Hispanic Marketing Efforts

  In an effort to reach Hispanic homebuyers in the U.S., Century 21 Real Estate Corp. has expanded its national Hispanic marketing program. The strategy

• News Briefs

  OLD NAVY: San Francisco, named Deutsch, Los Angeles, to handle its $181 million advertising account. Deutsch is first agency of record for the Gap division,

• List and Database News

  Figi’s Files Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this

• National Commerce Bank Services Creates Marketing, CRM Division

  National Commerce Bank Services Inc., a retail banking consultancy, has launched NCBS Strategic Marketing Solutions, a division that will create target