Chief Marketer Staff

• Jakks Pacific Teams up with Snapple and Lil’ Flip

  In a push to generate awareness for its TV games line debuting this spring, Jakks Pacific has partnered with Snapple and Sony Music’s Lil’ Flip for two

• Consumers Want Some Respect from Marketers: Study

  Consumer resistance to marketing is at an all-time high. The saturated marketplace, intrusiveness of advertising and promotions and lack of appropriate

• Ameriquest to Sponsor MLB All-Star Game Balloting

  Ameriquest Mortgage Co. has signed as the official mortgage company of Major League Baseball. As part of the sponsorship agreement, Ameriquest will be

• YM Magazine Presents Ocean Pacific’s Girls Learn to Ride

  YM Magazine will serve as the new presenting sponsor for Ocean Pacific’s Girls Learn to Ride series. The teen magazine will provide marketing support

• First Prize Will Be Last Redeemed

  Whoever wins the Daytona Cubs’ latest promotion won’t be around to enjoy itguaranteed. The minor-league baseball team is giving away a funeral, and the

• Former Sephora Marketing Exec Gets Prison Time

  A former marketing director for the Sephora cosmetics chain has been sentenced to two-to-six years in prison for stealing more than $500,000 from the

• Euro RSCG Life Creates New Healthcare Agencies

  Euro RSCG Life, a division of Euro RSCG Worldwide, has created a new healthcare advertising agency called Euro RSCG Life Chelsea. The New York-based firm

• Agencies

  JupiterResearch Finds One-Third of E-mailers Not Can-Spam Compliant

  More than 33% of the e-mail marketers surveyed by JupiterResearch do not follow the dictates of the federal Can-Spam Act, according to the New York-based

• List and Database News

  Figi’s Files Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this

• SoBe Launching First-Ever Sweepstakes

  SoBe Beverages is set to launch its first-ever sweepstakes, an under-the-cap promotion. The Lizard Liberation will include Web site and radio campaigns,