Chief Marketer Staff

• List and Database News

  Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

• Live From Chicago: The USPS Wants Your Business

  Direct mail is alive and well and the United States Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack

• Solomon to Create DR Unit at Gardner Nelson

  Robert Solomon has joined New York advertising agency Gardner Nelson & Partners to create a direct response division under the name Gardner Nelson Solomon

• Live From The DMA’s Government Affairs Conference: The Shape of the Next Postal Rate Case

  While a number of factors are yet unresolved, the next postal rate case could see increases of around 10%-12%, according to Larry Buc. Furthermore, the

• List and Database News

  Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

• Live From The DMA’s Government Affairs Conference: McHugh Given DMA Nonprofit Federation Award

  Republican representative John McHugh received the first Direct Marketing Association Nonprofit Federation Award. The member from New York includes chairing

• Short Cuts

  HSN has named Sprint as its exclusive telecom provider of wireless, local and long-distance services on its network.

• Sears Posts Income, Revenue Losses

  Sears, Roebuck & Co. reported a loss of $859 million for the first quarter, down from net income of $192 million last year. The direct marketing and retailing

• Live From The DMA’s Government Affairs Conference: Educating Robert

  As H. Robert Wientzen winds down his tenure as president and CEO of the Direct Marketing Association, he has begun to reflect on the direct marketing

• Live from Chicago: How to Time E-Mail

  Smart postal mailers carefully their campaigns, taking both season and day of week into account. So should e-mailers, according to executives from UAL