Chief Marketer Staff

• Dodge Puts $1 Million Behind its Sweepstakes

  In partnership with Radio Disney, DaimlerChrysler Dodge plans to give away a car with family road trip accessories via a sweeps supported by a $1 million

• NBTY More Than Doubles Net Income

  NBTY Inc. reported net income of $41 million for the second quarter, up from $20 million last year. The vitamin supplements direct marketer reported sales

• Kroger to Pay $116 Million to Rivals

  Kroger Co. is set to pay $116 million to competitors Albertsons and Safeway as part of a mutual-aid pact the three companies set during the 20-week grocery

• List and Database News

  Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

• Solomon to Create DR Unit at Gardner Nelson

  Robert Solomon has joined New York advertising agency Gardner Nelson & Partners to create a direct response division under the name Gardner Nelson Solomon

• Live From Chicago: The USPS Wants Your Business

  Direct mail is alive and well and the United States Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack

• Short Cuts

  HSN has named Sprint as its exclusive telecom provider of wireless, local and long-distance services on its network.

• List and Database News

  Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

• Live from Chicago: How to Time E-Mail

  Smart postal mailers carefully their campaigns, taking both season and day of week into account. So should e-mailers, according to executives from UAL

• Live From The DMA’s Government Affairs Conference: McHugh Given DMA Nonprofit Federation Award

  Republican representative John McHugh received the first Direct Marketing Association Nonprofit Federation Award. The member from New York includes chairing