Chief Marketer Staff
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Wheaties Ties Twitter MVPs to NBA Playoffs
Bowing to the way big sports events are watched these days–with real-time commentary via Twitter– General Mills’ Wheaties Fuel cereal is looking for the Most Valuable Tweeter
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News Brief-GameStop
GAMESTOP: is out with a sweeps offering the chance to win a two-day, three-night all-expense paid trip for two to the Ultimate Fighting Championship 114 in Las Vegas on May 29
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RSS feeds for the Chief Marketer Network
Chief Marketer RSS feed Chief Marketer’s most popular articles of the day Chief Marketer RSS feed Chief Marketer’s most popular articles of the day Chief Marketer RSS feed Chief Marketer’s most popular articles of the day Chief Marketer RSS feed …
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Burger King Creates CMO North America Post, Names Mike Kappitt
Burger King has appointed Mike Kappitt as chief marketing officer, North America, a new position
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B-to-B Buyer Beware: Not All Data Is Alike
Which supplier of business to business data is the best seems like a simple enough question. But a new study that compared five information sources offers complex answers.
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Question Your Assumptions
There are some assumptions about life and marketing that are comfortable and unquestioned: Other people share our values, the people we mail will be interested in what we have to say, advertising is usually based on truth. Clearly we should question our assumptions, especially when facts appear to contradict them.
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Digital
Home Services Lead In Small Business Search Spend: Study
Does search spending, like charity, begin at home? Small businesses seem to think so: Home care companies such as plumbers, landscapers and roofers led a number of advertiser categories in search expenditures by small businesses
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Digital Agency Review, Topline Growth Lead Marketer Priorities: Study
Marketing employees who have analytic or digital capabilities won