Chief Marketer Staff

• Agencies

  HIT Entertainment Promotes Two New Video Releases

  HIT Entertainment is releasing two new direct-to-video titles July 13 with consumer promotions. The studio will release High Noon in the Bathroom, the third video based on the Nick Jr. preschool series, Rubbadubbers. The video contains five animated …

• Agencies

  Discovery HD Theater Offers Father’s Day Sweeps

  Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father’s Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding …

• Agencies

  Anti-Smoking Campaigns Kick Off

  Truth, the national youth smoking prevention campaign, is preparing to launch its annual summer tour–truth Orange–designed to connect with young people in their own communities and counteract the marketing and manufacturing tactics of the tobacco …

• Burger King Supports Inner-City Students

  Burger King is offering guests a chance to win trips for two to Los Angeles to attend Magic Johnson’s 19th annual A Midsummer Night’s Magic celebration. It’s part of BK’s cause-marketing platform. The event will raise money for the Taylor Michaels …

• News Briefs

  MUSIC CHOICE: along with Radio Disney and Walt Disney Records present Disneymania In Concert, a show featuring teen performers. The concert will be available on over 100 cable systems from now through June 13 and will be promoted by a Radio Disney …

• Agencies

  Taking Events on Tour

  Staging a spectacular event is a feat in itself. Moving that event from venue to venue is far tougher. But taking corporate events on the road

• Agencies

  Game, Set, Match-back

  Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed

• Channel Surfing

  Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

• Instantly Fulfilled

  Remember those golden days of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some

• Inside The Box

  Colangelo Synergy Marketing has come a long way since its humble beginnings in a Connecticut farmhouse. The 11-year-old shop, headquartered in Darien,