Chief Marketer Staff

• Agencies

  Microsoft Butterfly Lays an Egg

  The bigger they come, the bigger they sometimes fail. We often see what seems like a careless indifference in the print ads of some of the largest companies.

• Agencies

  DIY Do

  This isn’t your mother’s bridal registry. That is, it isn’tunless she was ahead of her time and particularly handy. Years ago, wedding registries typically

• Agencies

  DIRECT listline

  NEW LISTS Today’s Male This customer file identifies more than 5.6 million men who bought grooming and general merchandise for themselves or beauty products

• Agencies

  Cataloger Files for Chapter 11

  Women First HealthCare Inc., a pharmaceutical direct marketer catering to older women, has filed for reorganization under Chapter 11 of the U.S. Bankruptcy

• Instantly Fulfilled

  REMEMBER THOSE GOLDEN DAYS of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some

• Agencies

  Channel Surfing

  Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

• An Artist in Hand

  Hiring a not-so-secret weapon led Seismicom to a major jump in its creative ranking from No. 26 to No. 4. The weapon? Marilyn Barrett, a veteran in the

• Agencies

  Black Box Takes the Gold

  Black Box Corp. was named catalog of the year during the 19th Annual Catalog Awards in Chicago last month. The company also won the gold honor in the

• Agencies

  Former PMG Marvin Runyon Dies at 79

  Marvin Runyon, U.S. postmaster general from 1992 to 1998, died May 3. He was 79. He was a hard-driving public servant who ushered in the U.S. Postal Service’s

• Agencies

  Correction

  A May 1 item in Direct Listline incorrectly stated that a new home furnishings list segment was added to the TargetBase database. The file actually is