Chief Marketer Staff

• Agencies

  Microsoft Butterfly Lays an Egg

  The bigger they come, the bigger they sometimes fail. We often see what seems like a careless indifference in the print ads of some of the largest companies.

• Draft Chicago Tapped for Milk Promotion

  The Milk Processor Education Program has engaged Draft Chicago to help it launch a Web site, www.2424milk.com, as part of a promotion it is running this

• Agencies

  Want Postal Reform? Seize the Day

  Those who regularly read this column know I’ve devoted a number of my commentaries to postal reform, and for good reason: There’s a lot riding on it.

• Agencies

  What Works and What Doesn’t

  Length matters at least for sleepwear. That’s one of the tips shared by catalogers during a session at the recent American Catalog Conference in Chicago.

• Instantly Fulfilled

  REMEMBER THOSE GOLDEN DAYS of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some

• Agencies

  Channel Surfing

  Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

• Agencies

  Black Box Takes the Gold

  Black Box Corp. was named catalog of the year during the 19th Annual Catalog Awards in Chicago last month. The company also won the gold honor in the

• Agencies

  News briefs/directmag.com

  5/8 WINE.COM named George Garrick president and CEO. Garrick had been CEO of PlaceWare since 2002 and negotiated its acquisition by Microsoft for $200

• Agencies

  Former PMG Marvin Runyon Dies at 79

  Marvin Runyon, U.S. postmaster general from 1992 to 1998, died May 3. He was 79. He was a hard-driving public servant who ushered in the U.S. Postal Service’s

• Xtra

  5/6 Adidas has signed New York City high school star Sebastian Telfair, a 5-foot-10 point guard, to a deal reportedly worth $15 million. A settlement