Chief Marketer Staff

• Mailers Hopeful on Postal Reform With Senate Bill Passage

  Mailing groups were optimistic the Senate Governmental Affairs Committee’s unanimous passage of its postal reform bill would finally translate into legislation

• Credit Card Mailings Up 8% in First Quarter

  US households received nearly 1.3 billion direct mail credit card offers during the first quarter, up 8% from last year, according to Synovate. The increased

• List and Database News

  RFM Now RFM Now is a collection of five separate lists featuring data from direct mail companies. Selections: Hotlines, presence of credit card, average

• U.S. Court Approves FTC Settlement

  A federal district court has approved a permanent injunction and $4 million fine against Biosource Financial, Inc., Gordon Levoy and Jason C. Williams

• Keeping the Ball in the Air

  Velocity Sports & Entertainment took a big leap up the PROMO 100 chart this year to No. 6 (from No. 25 ), largely due to strong revenue growth

• Agencies

  Consumers Digest Sues Over Trademark Use

  A plumbing fixtures manufacturer has been hit with a lawsuit over alleged misuse of Consumers Digest’s trademarks and service marks in its advertising.

• Updraft

  The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed

• Agencies

  Peddling premium paddling

  I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

• Agencies

  Growth In Store

  PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you’ve got make sure both the bride and groom are happy walking down the aisle together.

• Agencies

  Holistic Justice

  Although not all New Yorkers view it with equal nostalgia, the mayoralty of Rudolph Guiliani did rack up at least one accomplishment. Rudy believed that