Chief Marketer Staff

• Financial Round-Up: May Flowers For Many Marketers

  With the exception of troubled Spiegel, sales bloomed in May for DMers posting sales for the month on Thursday. * J. C. Penney Co. Inc. posted catalog/Internet

• List and Database News

  OfficeMax Consumer Enhanced Masterfile New-to-market, this file features 1,759,155 buyers at their home addresses. Direct mail and the Internet are the

• Newport to Buy Spectra-Physics

  (Catalog Age) Newport Corp., an Irvine, CA-based manufacturer/marketer of robotics and automation systems, has agreed to buy Spectra-Physics, the optical

• FTC Charges Infomercial Marketers With False Claims

  The Federal Trade Commission has charged infomercial marketers of two dietary supplements with falsely claiming that their products can prevent and cure

• Cavanaugh Named PDMA DMer of Year

  Chuck Cavanagh, chairman of Marketing Expo LLC, will receive the Philadelphia Direct Marketing Association’s Direct Marketer of the Year honor Tuesday,

• First Quarter Acquisition Values Up

  Direct marketing and marketing service/technology firms announced 120 transactions in the first quarter with a total aggregate value estimated at $10.8

• Getty Images to Target Consumers on Amazon

  (Catalog Age) Seattle-based stock photography provider Getty Images plans to sell its photos on Amazon.com. Getty, which got out of the direct response

• Campbell’s Has Much Adu About Freddy

  Major League Soccer prodigy Freddy Adu celebrated his 15th birthday by inking a pitchman deal with Campbell Soup Co. Campbell also has signed a sponsorship deal with Adu’s team, D.C. United. Adu will be featured in Campbell’s advertising campaign set to …

• 7 Up Plus to Debut; Creates New Carbonated Category

  Dr Pepper/Seven Up is set to introduce a low-calorie, vitamin fortified carbonated drink that creates a new category for carbonated beverages, the company said. 7Up Plus is a low-calorie version of 7Up that will be fortified with vitamin C, calcium, …

• Agencies

  Dr Pepper and Spidey Go at it Again

  After a successful 2002 run with Spider-Man, Dr Pepper has signed on as the exclusive soft drink of the upcoming Spider-Man 2, due in theaters this month. In two new instant-win games, tied to the June 30 theatrical release of the Sony film, talking …