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Chief Marketer Staff

  • Mail Stream: A Report on Incoming Direct Mail

    The Tribune Co.-owned Chicago Cubs are highlighted in a recent prospecting mailing from the Chicago Tribune. Actor Tom Hanks is featured in recent mailings for both the National D-Day Museum and The Nature Conservancy.

  • E-Loan Names Lefanowicz President

    E-Loan Inc., an online consumer direct lender, has promoted its chief operating officer, Mark Lefanowicz president. The Pleasanton, CA firm also named

  • Atlantis Revises E-Direct Acquisition Offer

    Atlantis Business Development Corp. Inc. has revised its offer to acquire E-Direct, Inc., an agency offering voice over Internet protocol and opt-in fax

  • Letters to the Editor

    : President Bush’s “personal appearances – constrained by his official

  • Hanover Taps AT&T for Networking System

    Hanover Direct has chosen AT&T to build a networking system linking 14 company locations across the U.S. including contact centers in Hanover, Pa., and

  • New Products and Services

    Analyst Views: A large database of IT analyst knowledge from a single web site– Bitpipe Inc., Boston.

  • List and Database News

    Hometime This file offers 8,779 last-six-month buyers from this direct marketing of home improvement videos. The sources are PBS and the learning channel.

  • Yankee Candle Acquires GBI Marketing

    The Yankee Candle Co. Inc. has acquired the assets of giftware distributor GBI Marketing, Inc. for more than $13.5 million. From this acquisition, South

  • Comcast Opens Dallas Teleservices Center

    Philadelphia-based Comcast Corp. opened an 86,000-square-foot teleservices center in Irvine, TX on June 4. The new facility will house more than 450 customer

  • Hill Holiday Trims Ranks

    Boston-based agency Hill, Holiday, Connors, Cosmopulos Inc. has cut about 20 jobs in recent weeks, according to the Boston Globe. The cuts are in anticipation