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Chief Marketer Staff

  • Agencies

    Dave & Buster’s Embarks on Mobile Tour

    Bringing memories of childhood fun to hard working adults this summer, restaurant and entertainment complex operator Dave & Buster’s has embarked on a nationwide mobile marketing tour. The tour began in May and runs throughout the summer as it seeks out …

  • Agencies

    Krystal Holds World Hamburger-Eating Championship

    Despite controversy over fast food contributing to rising obesity, hamburger chain Krystal is holding its first-ever world hamburger-eating championship this fall. Billed as the Krystal Square Off, the 11-event hamburger-eating circuit will run …

  • Ellegirl and Hello Kitty Form Media Partnership

    Highlighting Hello Kitty’s 30th Anniversary, teen mag Ellegirl will feature the cartoon cat in its summer beach events and in its current issue. A series of 50 events link Hello Kitty with Ellegirl’s summer beach events as well as Ellegirl’s fashion …

  • Anheuser-Busch Names Owens to VP-Sales and Marketing

    Anheuser-Busch has promoted Michael J. Owens to the newly created position of VP-sales and marketing. Owens will take charge of all marketing divisions while retaining his U.S. sales responsibilities. He also joins the company’s strategy committee of …

  • TracyLocke Promotes McKinnis

    TracyLocke Partnership has promoted executive creative director Jim McKinnis to chief creative officer of its Dallas office. He manages the office’s more than 70 creative staff members. Bob Chimbel, president of TracyLocke in Dallas, previously held the …

  • DIC Entertainment Cross-Promotes at Licensing Show

    Children’s entertainment business, DIC Entertainment and Centerplate, the company controlling the food services at Javits Center in New York City, have partnered to create a cross-promotional campaign at this year’s Licensing Show. The promotion is …

  • News Briefs

    CLEAR CHANNEL ENTERTAINMENT: has formed a partnership with Communities in Schools (CIS), a community-based organization helping children succeed in school and prepare for life beyond the classroom. CCE Charities, Clear Channel’s new charitable division, …

  • Elizabeth Arden Narrow 1Q Loss

    Elizabeth Arden, Inc. said last week that its first quarter loss has narrowed helped by gross margin improvements due to increased sales of higher margin brands and lower distribution costs. The cosmetics maker reported a loss of $13.7 million compared …

  • Letters to the Editor

    : President Bush’s “personal appearances – constrained by his official

  • Atlantis Revises E-Direct Acquisition Offer

    Atlantis Business Development Corp. Inc. has revised its offer to acquire E-Direct, Inc., an agency offering voice over Internet protocol and opt-in fax