Chief Marketer Staff

• Letters to the Editor

  : Don Douglas

• List and Database News

  Everyday Food – Enhanced File This subscriber list has been enhanced with Equifax demographic and lifestyle information. It consists of 300,880 active

• Claria Countersues L.L.Bean Over Spyware Claims

  Claria Corp. filed a counterclaim June 3 against cataloger L.L.Bean, according to a Claria statement. In May, L.L.Bean filed individual complaints against

• American Institute for Cancer Research Picks Merkle for Donation Processing

  The American Institute for Cancer Research, a charity that provides educational services regarding diet, nutrition and cancer, has chose Merkle to provide

• Ebay Adds MetaReward to Anything Points Program

  Ebay will offer MetaReward, an online rewards and loyalty program, to members of its Anything Points program. MetaReward, which is part of Experian Consumer

• Short Cuts

  AMP Agency of Boston has won Agency of the Year honors from Promo Magazine. It was ranked No. 1 in a field of 100 of the best promotions agencies. Promo

• David Steward Leaves International Masters Publishing

  (The Circulator) David Steward is out as CEO of International Masters Publishing Inc. The departure came roughly two weeks after Advertising Age reported

• Alloy Keeps Nasdaq Listing

  Alloy Inc. the retail and direct marketer that specializes in targeting the youthful Generation Y market will retain its Nasdaq stock listing. Alloy was

• List and Database News

  Miles Kimball Miles Kimball Co. has retained 21st Century Marketing to manage its list portfolio. The appointment covers 11 lists, including a master

• Advanstar Licenses Group 1 Software

  Advanstar Communication Communications Inc. has become a licensed early adopter of Group 1 Software Inc.