Chief Marketer Staff

• Deadline Looms for Potentially Damaging Nonprofit Postal Ruling

  (Catalog Age) Nonprofit mailers have until June 18 to protest an April 19 proposed rule by the U.S. Postal Service that looks to force nonprofits to classify

• 21st Century’s PrizeWise.com Launches Online Ad Effort

  Las Vegas-based 21st Century Technologies Inc.’s portfolio investment company prizeWise Inc. began its national advertising campaign Thursday with banner

• Perry Ellis Employs Tito Puente Jr. in Marketing Initiative

  Perry Ellis International recently announced grass roots marketing initiatives that include using its wholly-owned subsidiary Havanera Co. brand to sponsor

• Traffix Buys SendTraffic.com Inc.

  Traffix, Inc. has signed an agreement to purchase all of the assets of SendTraffic.com Inc. Traffix expects to close the transaction around July 1, 2004.

• DMA to Honor Dave Florence and Ben Franklin

  (Catalog Age) Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After

• Heyer Out at Coke

  Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville Isdell. “In discussions over the past week, Steve and I have looked at how he could best realize his …

• P&G Hires VP-Marketing; Narrows Agency Review

  Procter & Gamble continued to cull shops in an agency review to consolidate promotions and marketing services for health and beauty care brands. At the same time, P&G will name Ted Woehrle its first-ever VP-marketing for North America, effective July 1. …

• Media Kitchen Wins $8 Million WWE Account

  World Wrestling Entertainment has chosen The Media Kitchen of New York City to be its media agency of record, the first in WWE’s 22-year history. Billings are $8 million. Under this agreement, The Media Kitchen will handle planning and placement of …

• Olympics Coverage Will Total 1,210 Hours

  NBC-TV announced yesterday that it would offer around-the-clock coverage of the 2004 Olympic Games from Athens on seven platforms and total 1,210 hours. It will also cover all 28 Summer Olympic sports for the first time ever. The network said coverage …

• Office Depot Sponsors Trump Radio Show

  Office Depot will sponsor a national radio program starring Donald Trump.Trumped! with Donald Trump debuts June 14 on 300 radio stations via Premiere Radio Networks, a division of Clear Channel Communications. The daily, 90-second bit features Trump’s …