Chief Marketer Staff

• DMA to Honor Dave Florence and Ben Franklin

  (Catalog Age) Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After

• Minnesota Newspaper Debuts Direct Mail Product

  In July, the Minneapolis Star Tribune will launch “Twin City Values,” a new weekly direct mail product. “Values” will include display ads and preprinted

• InfoUSA Completes Acquisition of OneSource

  Omaha, Neb-based infoUSA Inc. has completed its acquisition of OneSource Information Services Inc. OneSource, Concord, MA, is now a wholly-owned subsidiary

• Marshall Field’s Catalog Up in the Air Following Sale

  (Catalog Age) May Department Stores, which on June 9 agreed to buy retailer Marshall Field’s from Target Corp., is getting the Marshall Field’s catalog

• Midwest Airlines Marketing Campaign Takes Flight

  Milwaukee-based Midwest Airlines is launching a new marketing campaign highlighting the company’s commitment to customer care. The “It’s What Care Means”

• Heyer Out at Coke

  Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville Isdell. “In discussions over the past week, Steve and I have looked at how he could best realize his …

• Media Kitchen Wins $8 Million WWE Account

  World Wrestling Entertainment has chosen The Media Kitchen of New York City to be its media agency of record, the first in WWE’s 22-year history. Billings are $8 million. Under this agreement, The Media Kitchen will handle planning and placement of …

• P&G Hires VP-Marketing; Narrows Agency Review

  Procter & Gamble continued to cull shops in an agency review to consolidate promotions and marketing services for health and beauty care brands. At the same time, P&G will name Ted Woehrle its first-ever VP-marketing for North America, effective July 1. …

• Olympics Coverage Will Total 1,210 Hours

  NBC-TV announced yesterday that it would offer around-the-clock coverage of the 2004 Olympic Games from Athens on seven platforms and total 1,210 hours. It will also cover all 28 Summer Olympic sports for the first time ever. The network said coverage …

• Office Depot Sponsors Trump Radio Show

  Office Depot will sponsor a national radio program starring Donald Trump.Trumped! with Donald Trump debuts June 14 on 300 radio stations via Premiere Radio Networks, a division of Clear Channel Communications. The daily, 90-second bit features Trump’s …