Chief Marketer Staff

• Perry Ellis Employs Tito Puente Jr. in Marketing Initiative

  Perry Ellis International recently announced grass roots marketing initiatives that include using its wholly-owned subsidiary Havanera Co. brand to sponsor

• Traffix Buys SendTraffic.com Inc.

  Traffix, Inc. has signed an agreement to purchase all of the assets of SendTraffic.com Inc. Traffix expects to close the transaction around July 1, 2004.

• DMA to Honor Dave Florence and Ben Franklin

  (Catalog Age) Direct Media founder/chairman Dave Florence has achieved much in his nearly 50-year career in the list and data processing industries. After

• Short Cuts

  Marketing consultant Bill Glazer of BGS Marketing has acquired the direct marketing business of Dan Kennedy. The new company, Glazer-Kennedy Inner Circle,

• Heyer Out at Coke

  Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville Isdell. “In discussions over the past week, Steve and I have looked at how he could best realize his …

• Media Kitchen Wins $8 Million WWE Account

  World Wrestling Entertainment has chosen The Media Kitchen of New York City to be its media agency of record, the first in WWE’s 22-year history. Billings are $8 million. Under this agreement, The Media Kitchen will handle planning and placement of …

• P&G Hires VP-Marketing; Narrows Agency Review

  Procter & Gamble continued to cull shops in an agency review to consolidate promotions and marketing services for health and beauty care brands. At the same time, P&G will name Ted Woehrle its first-ever VP-marketing for North America, effective July 1. …

• Olympics Coverage Will Total 1,210 Hours

  NBC-TV announced yesterday that it would offer around-the-clock coverage of the 2004 Olympic Games from Athens on seven platforms and total 1,210 hours. It will also cover all 28 Summer Olympic sports for the first time ever. The network said coverage …

• Office Depot Sponsors Trump Radio Show

  Office Depot will sponsor a national radio program starring Donald Trump.Trumped! with Donald Trump debuts June 14 on 300 radio stations via Premiere Radio Networks, a division of Clear Channel Communications. The daily, 90-second bit features Trump’s …

• Alloy Revenues Hit $88 Million for First Quarter

  Alloy, Inc. this week reported first quarter revenues rose 27% to $87.8 million. Still, Alloy registered a net loss of $9.6 million for the quarter, due to a 53% jump in operating expenses ($49.8 million for the quarter). The quarter ended April 30. …