Chief Marketer Staff

• Loose Cannon: Poor Richard’s Inductee

  Two hundred and fourteen years after his death, the Direct Marketing Association has inducted Benjamin Franklin into its Hall of Fame. Was he chosen,

• InfoUSA Completes Acquisition of OneSource

  Omaha, Neb-based infoUSA Inc. has completed its acquisition of OneSource Information Services Inc. OneSource, Concord, MA, is now a wholly-owned subsidiary

• Minnesota Newspaper Debuts Direct Mail Product

  In July, the Minneapolis Star Tribune will launch “Twin City Values,” a new weekly direct mail product. “Values” will include display ads and preprinted

• Letters to the Editor

  : I appreciate reading responses to my comments. Actually, they were first made in private

• Brownstein Group Named PIMA Best in Show

  The Brownstein Group won the Philadelphia Direct Marketing Association’s Thomas Black “Best of Show” honor for its business-to-business entry “STOMP YPO

• Marshall Field’s Catalog Up in the Air Following Sale

  (Catalog Age) May Department Stores, which on June 9 agreed to buy retailer Marshall Field’s from Target Corp., is getting the Marshall Field’s catalog

• Midwest Airlines Marketing Campaign Takes Flight

  Milwaukee-based Midwest Airlines is launching a new marketing campaign highlighting the company’s commitment to customer care. The “It’s What Care Means”

• Deadline Looms for Potentially Damaging Nonprofit Postal Ruling

  (Catalog Age) Nonprofit mailers have until June 18 to protest an April 19 proposed rule by the U.S. Postal Service that looks to force nonprofits to classify

• Traffix Buys SendTraffic.com Inc.

  Traffix, Inc. has signed an agreement to purchase all of the assets of SendTraffic.com Inc. Traffix expects to close the transaction around July 1, 2004.

• Short Cuts

  Marketing consultant Bill Glazer of BGS Marketing has acquired the direct marketing business of Dan Kennedy. The new company, Glazer-Kennedy Inner Circle,